When it comes to preparing for a digitized fair, there are two important areas that intervene immediately. On the one hand, we are talking about the internal planning of the company for the fair and, on the other, the presentation for the visitor of the fair. Ultimately, both areas are influenced by the effects of advancing digitalization.
Of course, digitalization has also had a big impact on other areas such as gambling and betting. Fairs have already been held here in digital format, remember, for example, Gamescom 2020 and 2021.
Gambling fairs and conferences were also held online. Of course https://www.bet777.es/, a provider where you can experiment and enjoy sports betting perfectly, is also represented at the fair. But how exactly does planning for such honest work work?
Many elements of an exhibition organization are repetitive workflows that therefore need to be digitized. Thus, the entire method of work of the exhibition planning team is automatically synchronized with a single process. Thanks to digitalization, a much higher level of efficiency is guaranteed in the team and, above all, transfers and agreements in the team are greatly simplified.
Thanks to the digitalization of exhibition processes, a lot of time is saved. This applies to all participants, i.e. team members responsible for the organization of the fair, as well as supervisors. With a few clicks, everyone can find out the current state of affairs.
The transition from analog to digital planning affects not only the workflow and efficiency, but also other aspects.
Real-time data transfer improves communication
Thanks to the digital exhibition planning tool, all participants are aware of changes and new plans in real time. This reduces sources of errors as well as delays. Misunderstandings can quickly arise during fair planning, especially when multiple people are involved.
It may happen that there are no exhibition stands or that bench systems are planned twice. Digital Exhibition Planning Software This ensures that all employees always have an overview of all equipment. This also applies to logistics partners and stand builders.
However, with the promotion of digitalization, the question sometimes arises as to whether a live fair can be replaced by a digital fair. It is still difficult for a virtual fair to replace a fair face-to-face. In this case, personal contact is simply absent. There are some studies that show that people clearly want a personal exchange at fairs.
But a live fair can certainly be enriched with virtual extensions. Ultimately, however, a virtual fair has the same claims as an analog fair. It’s always about informing the visitor about the topic and the news. In addition, the fair always allows you to exchange information with the organizers. Overall, however, digital fairs are becoming increasingly important.
Surveys have shown that virtual fairs become a real experience only through virtual conferences, seminars and live broadcasts, contests and user participation.
Digital Engagement at the Exhibition Stand
Digitalization is also used at the exhibition stand. There are devices that are particularly popular for digital interaction.
If you want to integrate digital content into an exhibition stand very simply and without complications, the easiest way to do this is to integrate TVs. Depending on the respective concept of the stand, the possibilities here are very versatile. The perfect integration of monitors into the exhibition wall is particularly effective.
If, on the other hand, it is a mobile exhibition stand, usually due to lack of space, only smaller television screens can be used. Meanwhile, television monitors are almost part of the standard equipment of an exhibition stand.
They offer only the benefits of television screens, but also the possibility of direct interaction. Thus, it is possible not only to show videos and presentations, but also to offer interactive content such as quizzes, web pages and contests. This provides an easy approach to job seekers and effective contact management. Tablets are integrated into the stand using tablet cabinets.
They can be individually adapted to any stand design. In order for visitors to enjoy a true spAnd don’t worry, it’s always a good idea to create a zone to get to know each other on the stand. Tablets are ideal for this purpose.
If virtual reality is present at an exhibition stand, it has great potential to inspire visitors and present its company up close. Two things are important to note. On the one hand, the technical components of VR need to be integrated into the exhibition stand. What it is depends on the configuration of the VR technology you want to use.
With expensive VR glassesYou can be sure that they offer brilliant image quality and also have a very professional look, but they only work in certain places. It is also necessary to take proper precautions to avoid theft. That’s why many exhibitors choose the “bring your device” principle. Here, visitors to the exhibition use their own mobile phones to test VR applications at the exhibition stand.
On the other hand, content quality is crucial for VR apps at trade shows. First of all, the visitor of the fair should feel challenged by the content of VR. Storytelling is the magic word here. This VR factor should be included in the development of the exhibition stand concept in order to take full advantage of the potential of this digital expansion.
It’s a computer reality expansion. Among other things, this extension can be created using tablets, TV screens or smartphones. Photo filters for mobile phones are a great example of everyday life. Here, masks, mustaches, or other effects are added to the camera’s live images.
It is also possible to introduce new products. A particular advantage of this is that these products don’t necessarily have to be directly on the site. This type of AR application has the advantage that a playful contact can be established with the visitors of the fair. Augmented reality applications often have simple interfaces with social media platforms.
In addition to interacting at the exhibition stand, it also allows you to generate viral added value in social marketing. In view of this, AR in the use of trade shows tends to attract a younger and more smartphone-savvy target group. First of all, the gamification factor should not be underestimated. In addition, augmented reality solutions often offer the fair exhibitor other interesting options for analysis.
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